Boutique & Immersive group tours worldwide that deliver a transformational travel experience. Transformational travel facilitates the traveller stretching, learning growing and engaging with the world. This is the promise of all ten of our Independent Tour Operator Alliance Partners.
ITOA NEWS!
ITOA Debuts at NYC Travel & Adventure Show.
Rick Steeves, traveler and guide extraordinaire, declared from the podium right across from our booth to seek out the smaller tour providers – they are the most passionate and in-the-know when it comes to the hidden, local gems.
How right he is!
How we’re different
Destinations Worldwide
Over 40 destinations around the globe available, with partners that are passionate and endeavour not to take away the sense of achievement that comes with independent travel.
Sustainably Focused
Feel good about booking your tour with our partners knowing the local people in the destination benefit from your tourist dollars and know that you are keeping tours sustainable.
Book Direct – No Middleman
Deal with the operator who runs your tour direct. No need for annoying 3rd party websites. Get to know the company you’re traveling with.
Our Vision
Committed to excellence, innovation, and sustainability, we craft immersive journeys that capture the essence of each destination. Our collaborative spirit empowers us to redefine boutique travel, providing discerning travelers with extraordinary, authentic, and transformative experiences. Through ethical and responsible tourism, we not only enrich lives but also contribute positively to communities worldwide.
The Independent Tour Operators Alliance is a group of 10 small business tour operators, facilitating authentic experiences in over 50 countries worldwide.
Featured Tours
Some of our favorite unique & immersive tour experiences from our alliance partners. To learn more about each partner or to see their full range of tours, please visit the ‘Our Partners’ page and click on the partner to be taken direct to their website.
What people are saying
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